Visual Identity Project Brief - be smart communications

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This is your opportunity to tell me about your project and what it should achieve. The more you tell me, the better the solution I’ll be able to provide.

Please be descriptive, but feel free to ignore any questions that you’ve answered in our communication already, or aren’t relevant to your project.

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Creative Brief - Branding and Logo

Creative Brief - Branding & Logo Development

Thank you for taking the time to complete this creative brief. Your responses will help guide the development of a strong and effective brand identity

Project Name

Organization Name

Primary Contact

Role

Phone/Mobile

Project Objectives

What is the primary purpose of this branding/logo refresh?

How will the logo and branding be primarily used?

Brandy Identity & Messaging

What are the key messages or values your organization should communicate? (e.g., community, recreation, nature, heritage)

What three words best describe the brand?

Are there any existing slogans, taglines, or phrases you’d like incorporated?

Are there any existing brands that you would like to show commonalities or relationships to? (Please list brands and explain what aspects you like, such as colour scheme, typography, iconography, or overall feel.)

Visual Preferences

Do you have any preferred colours or an existing colour palette?

Do you have any visual elements or icons you would like to incorporate? (e.g., trees, water, sports, wildlife)

Are there any logos, brands, or designs that inspire you? (Please provide examples or links if available)

Logo Style Preferences

What kind of look and feel should the logo convey?

Competitor & Market Positioning

Are there any local or industry competitors you want to differentiate from? (Please list names or links)

What makes your organization unique when compared to other similar organizations?

Give me the low down on your ideal client. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? Do they have a particular business or work in a certain industry?

Project Logistics

Ideal deadline for completion?

Who will be involved in approving the final design?

Anything Else?

Is there any additional info or specific requests you'd like to share?

Feel free to attach any existing brand elements, files, screenshots or examples you'd like us to see.

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We're thrilled to hear about your project and can't wait to collaborate with you!

Feel free to reach out if you have any questions along the way. 😊🎨

YOUR PROJECT CREATIVE BRIEF